What Search Engines Want
Descriptive URLs (Permalinks)
A URL (Uniform Resource Locator) is just a web address, i.e. http://blogsolace.com. In WordPress and other CMS/blogging applications, this is also called a permalink.
Why Search Engines Want This Info
Helps Describe Content
One of the things search engines use to determine the relevancy of your web site is your URL. URL SEO is easy with WordPress. As long as you have things set up correctly, creating descriptive permalinks with WordPress is something you almost never have to think about.
Where They Look
Address bar of the web browser
How To Give It To Them With WordPress
Adjust Permalinks Settings
This is easily done via the WordPress dashboard. See below for illustrated, step-by-step instructions on how to do this easy, but important, step!
HOW TO CREATE DESCRIPTIVE URLs WITH WORDPRESS
Step 1: Set permalinks to /%postname%/
A. Go to “Settings”
B. Click on “Permalinks”
C. Click on “Custom” and type /%postname%/
D. Click on “Save Changes”
Step 2: Write descriptive titles to achieve descriptive URLs
A. Go to “Posts”
B. Click on “Add New”
C. Type your post title in the the title field (screen shot with arrow)
D. Click on the “body” portion of the write post page
E. Within moments, a descriptive URL will appear
F. If you wish to edit the URL to be slightly different than it was rendered by WordPress, click the small “edit” button near the rendered URL under the title
G. Change it to your desired URL (must be lower case, have no spaces, and have a dash between each word)
H. Click “OK”
I. Create your post as you normally would, and click “Publish”
Your post will now be published with a DESCRIPTIVE SEO URL.
This also works for pages, and you can also go in and edit the URLs of previously published posts with this same technique.